{"id":6655,"date":"2019-01-21T14:57:45","date_gmt":"2019-01-21T13:57:45","guid":{"rendered":"https:\/\/www.azti.es\/servicios\/test-emocional-de-los-productos-alimentarios-neuromarketing\/"},"modified":"2021-05-31T17:21:14","modified_gmt":"2021-05-31T15:21:14","slug":"test-emocional-de-los-productos-alimentarios-neuromarketing","status":"publish","type":"services","link":"https:\/\/old.azti.es\/eu\/zerbitzuak\/test-emocional-de-los-productos-alimentarios-neuromarketing\/","title":{"rendered":"Test emocional de los productos alimentarios (Neuromarketing)"},"content":{"rendered":"\n\n<!-- **********************************************\n     ************* PAGE HEADER - DEFAULT ************ \n     ********************************************** -->\n    <header class=\"page-header page-header-default \">\n        <div>\n            \n    <nav class=\"breadcrumb\">\n        <ul>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Hasiera<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/eu\/aplikazio-eremuak\/\">Aplikazio eremuak<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/eu\/application\/kontsumitzailearen-portaera\/\">Kontsumitzailearen portaera<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Zerbitzuak<\/a>\n                                    <\/li>\n                            <li class=\"current\">\n                                            <a href=\"https:\/\/old.azti.es\/eu\/zerbitzuak\/test-emocional-de-los-productos-alimentarios-neuromarketing\/\">Test emocional de los productos alimentarios (Neuromarketing)<\/a>\n                                    <\/li>\n                    <\/ul> \n    <\/nav>\n                                                    <div class=\"page-header-body\">\n                    <div>\n                        <div class=\"title-wrapper\">\n                                                        <h1 class=\"h1\">Test emocional de los productos alimentarios (Neuromarketing)<\/h1>\n\n                                                            <div class=\"post-date-categories\">\n                                    \n                                <\/div>\n                                                                                                                            <div class=\"page-header-description\">\n                                        <p><p>Para el dise\u00f1o de nuevos productos y acciones de comunicaci\u00f3n<\/p><\/p>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n                                                            \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/01\/neruomarketing_azti_sensorial.jpg\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/01\/neruomarketing_azti_sensorial.jpg\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/01\/neruomarketing_azti_sensorial-768x510.jpg\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/01\/neruomarketing_azti_sensorial-450x299.jpg\"\/>\n                                    <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/01\/neruomarketing_azti_sensorial.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/01\/neruomarketing_azti_sensorial.jpg\" alt=\"Neuromarketing para conocer las reacciones del consumidor \" title=\"neruomarketing_azti_sensorial\"\/>\n                            <\/picture>\n            \n                                    <\/div>\n    <\/header>\n\n    \n\n\n\n<p>El grupo de \u201cCiencias Sensoriales y del consumidor\u201d es un grupo multidisciplinar formado por tecn\u00f3logos de alimentos, ingenieros agr\u00f3nomos y soci\u00f3logos con m\u00e1s de 20 a\u00f1os de experiencia en el sector agroalimentario. Una de las l\u00edneas de investigaci\u00f3n se centra en el an\u00e1lisis y estudio del comportamiento del consumidor ante una experiencia de consumo o ante acciones de comunicaci\u00f3n y marketing (Webs, dise\u00f1o de packaging, \u2026).<\/p>\n\n\n\n<p>Disponemos de las \u00faltimas tecnolog\u00edas de neuromarketing, dispositivos de reconocimiento facial <strong>Eye Tracking<\/strong> para los estudios de emociones y de atenci\u00f3n visual. Ayudamos a las empresas del sector agroalimentario y la gastronom\u00eda llevando a cabo:<\/p>\n\n\n\n<ul><li><strong>Test emocional del producto<\/strong>: Testar el impacto de los productos alimentarios en los consumidores. Es una herramienta de gran ayuda para predecir el \u00e9xito del lanzamiento de un nuevo producto o introducir mejoras en el mismo (formulaci\u00f3n, packaging, \u2026).<\/li><li><strong>Apoyo en el dise\u00f1o de la comunicaci\u00f3n del producto<\/strong> (campa\u00f1as de publicidad: formato Web, folletos, anuncios en TV\u2026).<\/li><\/ul>\n","protected":false},"featured_media":22689,"parent":0,"menu_order":0,"template":"","contexts":[290],"application":[52],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Test emocional de los productos alimentarios (Neuromarketing) | AZTI<\/title>\n<meta name=\"description\" content=\"Descubre nuestro servicio test emocional de los productos alimentarios (Neuromarketing) vinculado con el comportamiento del consumidor y usuario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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