{"id":38422,"date":"2024-09-06T11:29:13","date_gmt":"2024-09-06T09:29:13","guid":{"rendered":"https:\/\/www.azti.es\/proyectos\/evaluacion-comunicacion-impacto-ambiental-industria-alimentaria-euskadi\/"},"modified":"2024-09-20T13:09:29","modified_gmt":"2024-09-20T11:09:29","slug":"euskadi-elikagai-industria-ingurumen-inpaktua-ebaluazioa","status":"publish","type":"projects","link":"https:\/\/old.azti.es\/eu\/proyectos\/euskadi-elikagai-industria-ingurumen-inpaktua-ebaluazioa\/","title":{"rendered":"INGURULABEL"},"content":{"rendered":"\n\n<!-- **********************************************\n     ************* PAGE HEADER - DEFAULT ************ \n     ********************************************** -->\n    <header class=\"page-header page-header-default \">\n        <div>\n            \n    <nav class=\"breadcrumb\">\n        <ul>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Hasiera<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/eu\/aplikazio-eremuak\/\">Aplikazio eremuak<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/eu\/application\/elikadura-kate-eraginkor-eta-iraunkorra\/\">Elikadura kate eraginkor eta iraunkorra<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Proiektuak<\/a>\n                                    <\/li>\n                            <li class=\"current\">\n                                            <a href=\"https:\/\/old.azti.es\/eu\/proyectos\/euskadi-elikagai-industria-ingurumen-inpaktua-ebaluazioa\/\">INGURULABEL<\/a>\n                                    <\/li>\n                    <\/ul> \n    <\/nav>\n                                                    <div class=\"page-header-body\">\n                    <div>\n                        <div class=\"title-wrapper\">\n                                                        <h1 class=\"h1\">INGURULABEL<\/h1>\n\n                                                            <div class=\"post-date-categories\">\n                                    \n                                <\/div>\n                                                                                                                            <div class=\"page-header-description\">\n                                        <p><p>Euskadiko elikagaien industriaren ingurumen-jardunaren ebaluazioa eta komunikazioa<\/p><\/p>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n                                                            \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2024\/09\/ingurulabel.jpg\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2024\/09\/ingurulabel.jpg\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2024\/09\/ingurulabel-768x432.jpg\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2024\/09\/ingurulabel-450x253.jpg\"\/>\n                                    <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2024\/09\/ingurulabel.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2024\/09\/ingurulabel.jpg\" alt=\"ingurulabel\" title=\"ingurulabel\"\/>\n                            <\/picture>\n            \n                                    <\/div>\n    <\/header>\n\n    \n\n\n\n<div class=\"two-columns-content\">\n    <div class=\"two-columns-content-left\">\n        \n<div class=\"wp-block-azti-two-columns-content\">\n<h2>Testuingurua<\/h2>\n\n\n\n<p>Merkaturatutako produktuen ingurumen-inpaktuen komunikazioa arautzen duten araudi berriak indarrean sartzeari aurrea hartu nahi dio proiektuak. Hori da Europar Batasunaren <strong>Green Claims zuzentarau<\/strong>-proposamenaren kasua, 2025erako onartzea aurreikusten baita, eta <strong>&nbsp;\u2018greenwashing\u2019<\/strong> <strong>deiturikoari aurre egite<\/strong>a du helburu, enpresa edo produktu baten ingurumen-kredentzialei ikusgarritasuna ematen dieten jardunbide txarrak ezagutzen diren bezala, horiek, berez, garrantzirik gabekoak edo funtsik gabekoak direnean.<\/p>\n\n\n\n<h2>Helburua<\/h2>\n\n\n\n<p>Ingurulabelen helburu nagusia parte hartzen duten ETEen (Artoma\u00f1a Txakolina, Casa Eceiza, Harakai, Illargui, Sidras Zelaia, Udapa eta Vascolac) <strong>produktuen ingurumen-jarduna ebaluatzea eta komunikatzea da.<\/strong> Horren barruan sartzen da elikagaien ingurumen-aztarna kalkulatzea eta emaitzak etiketatze argi eta ulergarrien bidez komunikatzea, hala nola ENVIROSCOREa. Gainera, Europako araudi berriei aurrea hartu nahi die, eta, horrez gain, \u201cgreenwashing&#8221; ari aurre egin eta kontsumitzaileen eskakizunei erantzun nahi die.<\/p>\n\n\n\n<h2>Espero den eragina<\/h2>\n\n\n\n<p>1.<strong> Ingurumen-inpaktua murriztea:<\/strong> Enpresek hobekuntza-arloak identifikatu ahal izango dituzte, eta beren produktuen ingurumen-aztarna murriztu.<br>2. <strong>Araudia betetzea:<\/strong> Etorkizuneko araudiak betetzeko prest egongo dira, hala nola EBko Green Claims zuzentaraua.<br>3. <strong>Gardentasuna eta konfiantza:<\/strong> Kontsumitzaileekiko ingurumen-komunikazioa hobetuko du, eta gardentasuna eta produktuekiko konfiantza areagotuko ditu.<br>4.<strong> Lehiakortasuna:<\/strong> Enpresa parte-hartzaileen lehiakortasuna indartuko du, iraunkortasunari dagokionez merkatuaren eta kontsumitzaileen eskaerekin lerrokatuta.<\/p>\n<\/div>\n    <\/div>\n    <div class=\"two-columns-content-right\">\n        <div class=\"related-members\">\n                    <\/div>\n            <\/div>\n<\/div>\n\n\n<div class=\"info-table\">\n    <table>\n                    <tr>\n                <td>Finantziazioa<\/td>\n                <td>\n                                                <p>IHOBE, Eusko Jaurlaritzaren Ingurumen Jarduketarako Sozietate Publikoa, ETE Zirkularra 2022 laguntza-programaren bidez.<\/p>                        \n                                        <\/td>\n            <\/tr>\n                    <tr>\n                <td>Enpresa partehartzaileak<\/td>\n                <td>\n                                                <p>Artoma\u00f1a, Zelaia, Illargi, Casa Eceiza, Harakai, Vascolac eta Udapa.<\/p>                        \n                                        <\/td>\n            <\/tr>\n                    <tr>\n                <td>Iraupena<\/td>\n                <td>\n                                                <p>2023-2024<\/p>                        \n                                        <\/td>\n            <\/tr>\n                    <tr>\n                <td>Enpresa bultzatzailea:<\/td>\n                <td>\n                                                <p>EROSKI S COOP.<\/p>                        \n                                        <\/td>\n            <\/tr>\n                    <tr>\n                <td>Eragile bideratzailea: <\/td>\n                <td>\n                                                <p>Basque Food Cluster<\/p>                        \n                                        <\/td>\n            <\/tr>\n            <\/table>\n<\/div>","protected":false},"featured_media":38420,"parent":0,"menu_order":0,"template":"","contexts":[275,314],"application":[118],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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