{"id":24368,"date":"2021-03-09T09:54:16","date_gmt":"2021-03-09T08:54:16","guid":{"rendered":"https:\/\/www.azti.es\/servicios\/mapa-preferencias-conocer-consumidor-productos\/"},"modified":"2021-08-31T08:59:39","modified_gmt":"2021-08-31T06:59:39","slug":"preference-map-know-consumer-products","status":"publish","type":"services","link":"https:\/\/old.azti.es\/en\/servicios\/preference-map-know-consumer-products\/","title":{"rendered":"Preference map: know the consumer of your products"},"content":{"rendered":"\n\n<!-- **********************************************\n     ************* PAGE HEADER - DEFAULT ************ \n     ********************************************** -->\n    <header class=\"page-header page-header-default \">\n        <div>\n            \n    <nav class=\"breadcrumb\">\n        <ul>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Inicio<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/research-areas\/\">Campos de aplicaci\u00f3n<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/application\/consumer-behaviour\/\">Consumer behaviour<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Servicios<\/a>\n                                    <\/li>\n                            <li class=\"current\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/servicios\/preference-map-know-consumer-products\/\">Preference map: know the consumer of your products<\/a>\n                                    <\/li>\n                    <\/ul> \n    <\/nav>\n                                                    <div class=\"page-header-body\">\n                    <div>\n                        <div class=\"title-wrapper\">\n                                                        <h1 class=\"h1\">Preference map: know the consumer of your products<\/h1>\n\n                                                            <div class=\"post-date-categories\">\n                                    \n                                <\/div>\n                                                                                                                            <div class=\"page-header-description\">\n                                        <p><p>This tool makes it possible to link consumer preferences with the physico-chemical, sensory or economic characteristics of products.<\/p><\/p>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n                                                            \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/preferencias-productos-alimentacion-consumidor.jpg\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/preferencias-productos-alimentacion-consumidor.jpg\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/preferencias-productos-alimentacion-consumidor-768x512.jpg\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/preferencias-productos-alimentacion-consumidor-450x300.jpg\"\/>\n                                    <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/preferencias-productos-alimentacion-consumidor.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/preferencias-productos-alimentacion-consumidor.jpg\" alt=\"preferencias-productos-alimentacion-consumidor\" title=\"preferencias-productos-alimentacion-consumidor\"\/>\n                            <\/picture>\n            \n                                    <\/div>\n    <\/header>\n\n    \n\n\n\n<p>At AZTI, we have market research techniques to help the food industry understand consumer needs and preferences.<\/p>\n\n\n\n<p>One of these techniques is the <strong>Preference Map, <\/strong>which relates consumer preferences to product characteristics. It is a very useful tool that <strong>links consumer preferences with the physico-chemical, sensory or economic characteristics of products, <\/strong>an essential approach for marketing and R&amp;D teams to adapt products to consumer tastes and identify new market niches.<\/p>\n\n\n\n<p>To this end, we have<strong> panels of experts trained <\/strong>to evaluate a wide variety of products on a sensory level and <strong>panels of consumers segmented according to different profiles, <\/strong>which allows us to work directly under the needs of companies, reducing the time it takes to obtain results.<\/p>\n\n\n\n<h2><strong>Benefits for your company\/product<\/strong><\/h2>\n\n\n\n<ul><li>Identification of new market niches by segmenting consumers into groups with similar preferences.<\/li><li>Identification of the sensory attributes that have the greatest influence on consumer tastes.<\/li><li>Improved prediction of the success of new product launches or product improvements.<\/li><li>Guidance on improving formulations and designing new products using sensory characterisation and consumer feedback as a guide.<\/li><li>Optimising advertising campaigns and maximising the impact of branding.<\/li><\/ul>\n","protected":false},"featured_media":21075,"parent":0,"menu_order":0,"template":"","contexts":[218,934],"application":[51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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