{"id":24287,"date":"2021-03-29T08:28:14","date_gmt":"2021-03-29T06:28:14","guid":{"rendered":"https:\/\/www.azti.es\/servicios\/focus-group-con-consumidores-presenciales-y-online\/"},"modified":"2021-08-23T13:48:00","modified_gmt":"2021-08-23T11:48:00","slug":"focus-groups-with-face-to-face-and-online-consumers","status":"publish","type":"services","link":"https:\/\/old.azti.es\/en\/servicios\/focus-groups-with-face-to-face-and-online-consumers\/","title":{"rendered":"Focus groups with face-to-face and online consumers"},"content":{"rendered":"\n\n<!-- **********************************************\n     ************* PAGE HEADER - DEFAULT ************ \n     ********************************************** -->\n    <header class=\"page-header page-header-default \">\n        <div>\n            \n    <nav class=\"breadcrumb\">\n        <ul>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Inicio<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/research-areas\/\">Campos de aplicaci\u00f3n<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/application\/consumer-behaviour\/\">Consumer behaviour<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Servicios<\/a>\n                                    <\/li>\n                            <li class=\"current\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/servicios\/focus-groups-with-face-to-face-and-online-consumers\/\">Focus groups with face-to-face and online consumers<\/a>\n                                    <\/li>\n                    <\/ul> \n    <\/nav>\n                                                    <div class=\"page-header-body\">\n                    <div>\n                        <div class=\"title-wrapper\">\n                                                        <h1 class=\"h1\">Focus groups with face-to-face and online consumers<\/h1>\n\n                                                            <div class=\"post-date-categories\">\n                                    \n                                <\/div>\n                                                                                                                            <div class=\"page-header-description\">\n                                        <p><p>By means of face-to-face and online focus groups, we obtain information on the perceptions and preferences of consumers, facilitating the development of products that are better adapted to their needs and more successful in the market.<\/p><\/p>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n                                                            \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/focus-group-consumidores-analisis-percepciones-preferencias.jpg\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/focus-group-consumidores-analisis-percepciones-preferencias.jpg\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/focus-group-consumidores-analisis-percepciones-preferencias-768x512.jpg\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/focus-group-consumidores-analisis-percepciones-preferencias-450x300.jpg\"\/>\n                                    <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/focus-group-consumidores-analisis-percepciones-preferencias.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/focus-group-consumidores-analisis-percepciones-preferencias.jpg\" alt=\"Focus group con consumidores presenciales y online\" title=\"focus-group-consumidores-analisis-percepciones-preferencias\"\/>\n                            <\/picture>\n            \n                                    <\/div>\n    <\/header>\n\n    \n\n\n\n<p>We apply a customised design to each focus group, seeking to adapt the structure according to the client&#8217;s needs. Our team with a background in social sciences is in charge of the design, recruitment, implementation and analysis of the focus groups, being in constant communication with experts in innovation and product development.<\/p>\n\n\n\n<p>In these discussion sessions, we engage people with diverse profiles, adapting to each specific case, in order to obtain results for each client&#8217;s specific target.<\/p>\n\n\n\n<h2><strong>Benefits for your company\/product<\/strong><\/h2>\n\n\n\n<ul><li>Possibility of exploring in depth the opinions and preferences of consumers, contrasted within a social group;<\/li><li>Adaptability to specific targets;<\/li><li>Applicable to all stages of product or service development: from co-creation to validation;<\/li><li>Online focus groups offer the possibility of exploring more consumer profiles than can be accessed in-vivo, opening up new markets or opportunities.<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":21453,"parent":0,"menu_order":0,"template":"","contexts":[218,934],"application":[51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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