{"id":15157,"date":"2020-02-13T14:28:44","date_gmt":"2020-02-13T13:28:44","guid":{"rendered":"https:\/\/www.azti.es\/?post_type=projects&#038;p=15157"},"modified":"2022-01-12T14:33:03","modified_gmt":"2022-01-12T13:33:03","slug":"eit-food-trustchain","status":"publish","type":"projects","link":"https:\/\/old.azti.es\/en\/proyectos\/eit-food-trustchain\/","title":{"rendered":"EIT Food TRUSTCHAIN"},"content":{"rendered":"\n\n<!-- **********************************************\n     ************* PAGE HEADER - DEFAULT ************ \n     ********************************************** -->\n    <header class=\"page-header page-header-default \">\n        <div>\n            \n    <nav class=\"breadcrumb\">\n        <ul>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Inicio<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/research-areas\/\">Campos de aplicaci\u00f3n<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/application\/consumer-behaviour\/\">Consumer behaviour<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Proyectos<\/a>\n                                    <\/li>\n                            <li class=\"current\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/proyectos\/eit-food-trustchain\/\">EIT Food TRUSTCHAIN<\/a>\n                                    <\/li>\n                    <\/ul> \n    <\/nav>\n                                                    <div class=\"page-header-body\">\n                    <div>\n                        <div class=\"title-wrapper\">\n                                                        <h1 class=\"h1\">EIT Food TRUSTCHAIN<\/h1>\n\n                                                            <div class=\"post-date-categories\">\n                                    \n                                <\/div>\n                                                                                                                            <div class=\"page-header-description\">\n                                        <p><p>Increasing consumer trust and support for the food supply chain and for food companies<\/p><\/p>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n                                                            \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-1200x800.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-2400x1600.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-992x661.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-1984x1323.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-768x512.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-1536x1024.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-450x300.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-900x600.jpg 2x\"\/>\n                                    <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-scaled.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2020\/02\/woman-standing-beside-pineapple-fruits-2292919-1200x800.jpg\" alt=\"\" title=\"woman-standing-beside-pineapple-fruits-2292919\"\/>\n                            <\/picture>\n            \n                                    <\/div>\n    <\/header>\n\n    \n\n\n\n<div class=\"two-columns-content\">\n    <div class=\"two-columns-content-left\">\n        \n<div class=\"wp-block-azti-two-columns-content\">\n<h2>Context<\/h2>\n\n\n\n<p>Various consumer surveys have reported on a lack of consumer trust in the food supply chain. For example, the European Consumer Organisation (2018) survey of European consumers found widespread distrust of food labelling, with over 80% of consumers in some countries not trusting the information provided. <\/p>\n\n\n\n<p>Trust is key to consumer adoption of innovations enabling healthier and more sustainable food consumption, and links strongly with UN sustainable development goals, particularly in relation to industry innovation and infrastructure to improve health and well-being, supporting strong institutions and sustainable communities, and promoting responsible consumption and social justice. Consumer trust is also key to the competiveness of food companies and their brand values.  <\/p>\n\n\n\n<h2>Objective<\/h2>\n\n\n\n<p>The ultimate aim of the project is to engender <strong>greater consumer trust in food, the food supply chain and its actors,<\/strong> and to increase support for food organizations and their activities. <\/p>\n\n\n\n<h2>Outcomes<\/h2>\n\n\n\n<p>The outcome will be <\/p>\n\n\n\n<ol><li>the provision of a sustainable platform for continued consumer and food industry communication and engagement <\/li><li>a comprehensive profiling of consumers concerns and wants in relation to trust, together with a mapping of food industry and broader stakeholder perspectives <\/li><li>consumer centric co-design of innovative but practical ways of increasing consumer trust and support across the food chain<\/li><li>uptake and implementation of these measures by a range of food organizations across 6 countries in Europe and Israel <\/li><li>comprehensive evaluation of their success <\/li><li>communication of lessons learnt and successes through case study narratives and messaging and <\/li><li>roll out of successful interventions more widely across food industry.<\/li><\/ol>\n\n\n\n<h2>Benefits<\/h2>\n\n\n\n<p>The benefits will include:<\/p>\n\n\n\n<ul><li>enhanced engagement and communication between consumers and food industry beyond that currently achieved<\/li><li> a series of innovative, practical, consumer-driven interventions to improve consumer trust and support of food industry.<\/li><\/ul>\n<\/div>\n    <\/div>\n    <div class=\"two-columns-content-right\">\n        <div class=\"related-members\">\n              \n\n    <article class=\"member \">\n    <div class=\"member-inner\">\n        <div class=\"member-info\">\n            <figure>\n                                    \n                        <picture class=\"image small\">  \n                <source srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2022\/05\/esantacruz.jpg\"\/>\n                <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2022\/05\/esantacruz.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2022\/05\/esantacruz.jpg\" alt=\"Elena Santa Cruz AZTI\" title=\"esantacruz\"\/>\n            <\/picture>\n            \n                   \n            <\/figure>\n            <header>\n                                    <h6><a href=\"https:\/\/old.azti.es\/en\/team\/elena-santa-cruz\/\">Elena Santa Cruz<\/a><\/h6>\n                                <p>Project Manager<\/p>\n                <!--<a href=\"mailto:esantacruz@azti.es\">esantacruz@azti.es<\/a>-->\n                            <\/header>\n        <\/div>\n    <\/div>\n<\/article>\n\n\n<a  href=\"https:\/\/old.azti.es\/equipo\" \n    class=\"filling-on-hover \"\n    target=\"_self\"\n    data-form-id=\"\"\n        >\n            <span><\/span>\n        Conoce al equipo de AZTI\n    \n    \n    \n    \n    \n    \n<\/a>        <\/div>\n            <\/div>\n<\/div>\n\n\n<h2>Project Data<\/h2>\n\n\n\n<div class=\"info-table\">\n    <table>\n                    <tr>\n                <td>Partners<\/td>\n                <td>\n                                                <p>Universidad Aut\u00f3noma de Madrid, AZTI, CSIC, EUFIC, Grupo AN, PepsiCo, Queen&#8217;s University Belfast, Sodexo, Strauss Group, Technion, University of Helsinki, University of Reading, University of Turin, University of Warsaw, VTT Technical Research Centre of Finland, DouxMatok<\/p>                        \n                                        <\/td>\n            <\/tr>\n                    <tr>\n                <td>Length<\/td>\n                <td>\n                                                <p>2020-2022<\/p>                        \n                                        <\/td>\n            <\/tr>\n                    <tr>\n                <td>Funding<\/td>\n                <td>\n                                                <p>EIT Food. Co-funded by the European Union<\/p>                        \n                                        <\/td>\n            <\/tr>\n            <\/table>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-1024x173.png\" alt=\"EIT Food logo AZTI 2021\" class=\"wp-image-25392\" width=\"512\" height=\"87\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-1024x173.png 1024w, https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-300x51.png 300w, https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-768x130.png 768w, https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-1536x259.png 1536w, https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-450x76.png 450w, https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-900x152.png 900w, https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-992x167.png 992w, https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-1200x203.png 1200w, https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape-1800x304.png 1800w, https:\/\/old.azti.es\/wp-content\/uploads\/2021\/11\/EIT-Food-EU-Logo-RGB-Landscape.png 1837w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n","protected":false},"featured_media":15158,"parent":0,"menu_order":0,"template":"","contexts":[218],"application":[51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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