{"id":11753,"date":"2019-05-27T10:33:52","date_gmt":"2019-05-27T08:33:52","guid":{"rendered":"https:\/\/www.azti.es\/?post_type=projects&#038;p=11753"},"modified":"2021-08-24T09:51:33","modified_gmt":"2021-08-24T07:51:33","slug":"eit-food-ivaluefood","status":"publish","type":"projects","link":"https:\/\/old.azti.es\/en\/proyectos\/eit-food-ivaluefood\/","title":{"rendered":"\ufeffEIT Food IVALUEFOOD"},"content":{"rendered":"\n\n<!-- **********************************************\n     ************* PAGE HEADER - DEFAULT ************ \n     ********************************************** -->\n    <header class=\"page-header page-header-default \">\n        <div>\n            \n    <nav class=\"breadcrumb\">\n        <ul>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Inicio<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/research-areas\/\">Campos de aplicaci\u00f3n<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/application\/consumer-behaviour\/\">Consumer behaviour<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Proyectos<\/a>\n                                    <\/li>\n                            <li class=\"current\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/proyectos\/eit-food-ivaluefood\/\">\ufeffEIT Food IVALUEFOOD<\/a>\n                                    <\/li>\n                    <\/ul> \n    <\/nav>\n                                                    <div class=\"page-header-body\">\n                    <div>\n                        <div class=\"title-wrapper\">\n                                                        <h1 class=\"h1\">\ufeffEIT Food IVALUEFOOD<\/h1>\n\n                                                            <div class=\"post-date-categories\">\n                                    \n                                <\/div>\n                                                                                                                            <div class=\"page-header-description\">\n                                        <p><p>Improving future generations\u2019 knowledge of, and engagement with, food.<\/p><\/p>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n                                                            \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/05\/eitfood_ivaluefood_azti-1200x592.jpg\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/05\/eitfood_ivaluefood_azti-992x489.jpg\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/05\/eitfood_ivaluefood_azti-768x379.jpg\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/05\/eitfood_ivaluefood_azti-450x222.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2019\/05\/eitfood_ivaluefood_azti-900x444.jpg 2x\"\/>\n                                    <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/05\/eitfood_ivaluefood_azti.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2019\/05\/eitfood_ivaluefood_azti-1200x592.jpg\" alt=\"\" title=\"eitfood_ivaluefood_azti\"\/>\n                            <\/picture>\n            \n                                    <\/div>\n    <\/header>\n\n    \n\n\n\n<div class=\"two-columns-content\">\n    <div class=\"two-columns-content-left\">\n        \n<div class=\"wp-block-azti-two-columns-content\">\n<p>IValueFood will enhance consumer\nhealth and support the European Agri-food economy by improving future\ngenerations\u2019 knowledge of, and engagement with, food. Novel approaches will be\nused to engage with next generation audiences: students from primary school to\nuniversity. <\/p>\n\n\n\n<p>Following a pan- European inventory of\ncurrent tools and resources; novel engagement and education approaches (e.g.\ngamification, txokos, food interest groups\/collectives, \u201ctwinning\u201d, science\nmeets food) will be used to produce our future food champions who will\ncommunicate food values through digital media platform(s) of their choosing.\nIValueFood will be supported by a pan European network of high profile\n&#8220;food stars&#8221; and stakeholders. Industry will &#8220;relearn&#8221; to\nengage with our youth on food values. <\/p>\n\n\n\n<p>The project will be scaled-up across\nEurope, targeting regions where a greater engagement and understanding of food\nis needed in order for the next generations to make the best choices of the\nfood they eat.<\/p>\n\n\n\n<p>Objectives:<\/p>\n\n\n\n<ul><li>To collate and evaluate existing tools, strategies, engagement related to pre-schools to students to identify existing capabilities and possible modifications<\/li><li>To identify the needs, wants, barriers and aspirations and lived experiences of different stakeholders.<\/li><li>To co-create tools, lesson plans, decision making framework and strategies with different stakeholders (teachers, parents, NGOs, Consumer organisations, Government )and including industry, to be used with the next generation<\/li><li>To set up a stakeholder platform for the new food champions and others to disseminate the new tools to foster greater engagement and communication with the food industry and other stakeholders within the EU <\/li><\/ul>\n<\/div>\n    <\/div>\n    <div class=\"two-columns-content-right\">\n        <div class=\"related-members\">\n                    <\/div>\n            <\/div>\n<\/div>\n\n\n<h2>Project Data<\/h2>\n\n\n\n<div class=\"info-table\">\n    <table>\n                    <tr>\n                <td>Partners<\/td>\n                <td>\n                                                <p> Universidad Aut\u00f3noma de Madrid, AZTI, EUFIC, Koppert, Matis, Queen&#8217;s University Belfast, Technion, University of Cambridge, University of Helsinki, University of Reading, University of Turin, University of Warsaw, Eskesso, Flatev <\/p>                        \n                                        <\/td>\n            <\/tr>\n                    <tr>\n                <td>Funding<\/td>\n                <td>\n                                                <p> EIT Food, supported by the EIT a body of the European Union. <\/p>                        \n                                        <\/td>\n            <\/tr>\n                    <tr>\n                <td>Length<\/td>\n                <td>\n                                                <p> 2019 <\/p>                        \n                                        <\/td>\n            <\/tr>\n            <\/table>\n<\/div>","protected":false},"featured_media":11754,"parent":0,"menu_order":0,"template":"","contexts":[220],"application":[51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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