{"id":24445,"date":"2021-03-29T09:39:45","date_gmt":"2021-03-29T07:39:45","guid":{"rendered":"https:\/\/www.azti.es\/productos\/plataforma-de-interaccion-con-los-consumidores\/"},"modified":"2021-09-03T10:03:12","modified_gmt":"2021-09-03T08:03:12","slug":"consumer-interaction-platform","status":"publish","type":"products","link":"https:\/\/old.azti.es\/en\/productos\/consumer-interaction-platform\/","title":{"rendered":"Consumer interaction platform"},"content":{"rendered":"\n\n<!-- **********************************************\n     ************* PAGE HEADER - DEFAULT ************ \n     ********************************************** -->\n    <header class=\"page-header page-header-default \">\n        <div>\n            \n    <nav class=\"breadcrumb\">\n        <ul>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Inicio<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/research-areas\/\">Campos de aplicaci\u00f3n<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/application\/consumer-behaviour\/\">Consumer behaviour<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Productos<\/a>\n                                    <\/li>\n                            <li class=\"current\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/productos\/consumer-interaction-platform\/\">Consumer interaction platform<\/a>\n                                    <\/li>\n                    <\/ul> \n    <\/nav>\n                                                    <div class=\"page-header-body\">\n                    <div>\n                        <div class=\"title-wrapper\">\n                                                        <h1 class=\"h1\">Consumer interaction platform<\/h1>\n\n                                                            <div class=\"post-date-categories\">\n                                    \n                                <\/div>\n                                                                                                                            <div class=\"page-header-description\">\n                                        <p><p>This platform allows us to interact with consumers and explore habits and behaviours of specific user profiles and gain valuable insights for new product development.<\/p><\/p>\n                                    <\/div>\n                                                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n                                                            \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/plataforma-interaccion-consumidores.png\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/plataforma-interaccion-consumidores.png\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/plataforma-interaccion-consumidores-768x347.png\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/plataforma-interaccion-consumidores-450x203.png\"\/>\n                                    <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/plataforma-interaccion-consumidores.png\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2021\/03\/plataforma-interaccion-consumidores.png\" alt=\"plataforma de interacci\u00f3n con los consumidores\" title=\"plataforma-interaccion-consumidores\"\/>\n                            <\/picture>\n            \n                                    <\/div>\n    <\/header>\n\n    \n\n\n\n<p>AZTI has an online platform for interaction with consumers that allows constant and <a href=\"https:\/\/t-assist.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective communication with Spanish families with children<\/a>, offering information on nutrition, healthy habits and promoting participation in online forums and questionnaires on a wide range of topics of interest.<\/p>\n\n\n\n<p>In addition, this platform has implemented a chatbot that provides automatic and available answers at any time on food, nutrition and healthy habits. At the same time, an artificial intelligence-based purchase ticket recognition system has been developed, making it possible to recognise the items purchased by taking a photo of a purchase ticket and offering nutritional recommendations based on the contents of the ticket and the profile of the person using it.<\/p>\n\n\n\n<p>The applications and opportunities of an interactive platform with consumers are manifold, from exploring the habits and behaviours of specific user profiles to gaining valuable insights for new product development.<\/p>\n","protected":false},"featured_media":21469,"parent":0,"menu_order":0,"template":"","contexts":[],"application":[51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer interaction platform - AZTI<\/title>\n<meta name=\"description\" content=\"Interactions with consumers to explore habits and behaviours in order to develop new products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.azti.es\/en\/productos\/consumer-interaction-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer interaction platform - 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