{"id":43082,"date":"2025-10-27T10:35:10","date_gmt":"2025-10-27T09:35:10","guid":{"rendered":"https:\/\/www.azti.es\/por-que-comunicar-mejor-la-ciencia-puede-salvar-el-oceano\/"},"modified":"2025-10-27T10:49:28","modified_gmt":"2025-10-27T09:49:28","slug":"why-better-communication-can-help-save-the-ocean","status":"publish","type":"post","link":"https:\/\/old.azti.es\/en\/why-better-communication-can-help-save-the-ocean\/","title":{"rendered":"When Marine Science Doesn\u2019t Reach Shore: Why Better Communication Can Help Save the Ocean"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.azti.es\/en\/team\/angel-borja\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c1NGEL BORJA<\/a>, researcher in Marine and Coastal Environmental Management<\/strong><\/p>\n\n\n\n<p>For more than forty years, I have devoted my life to studying the sea. I\u2019ve worked on projects about pollution, biodiversity, and climate change, and I\u2019ve always been fascinated by its complexity. But over time, I\u2019ve learned something as valuable as any data or model I\u2019ve ever used: <strong>knowing the ocean is of little use if that knowledge doesn\u2019t reach those who make the decisions to protect it<\/strong>. In other words, communicating science better is essential.<\/p>\n\n\n\n<p>That reflection is the starting point of the work we recently published in <em>Frontiers in Communication<\/em>, together with colleagues from various European countries. The article grew out of a <a href=\"https:\/\/www.azti.es\/en\/event\/summer-school-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">summer course<\/a> organized by AZTI in San Sebasti\u00e1n in June 2024, in collaboration with six European projects. In it, we explore <strong>how to improve communication between marine science, policy, and society<\/strong> \u2014 and why doing so is vital to protect the ocean and address challenges like climate change and biodiversity loss.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_33_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/old.azti.es\/en\/why-better-communication-can-help-save-the-ocean\/#When_Science_Doesnt_Reach_Shore\" title=\"When Science Doesn\u2019t Reach Shore\">When Science Doesn\u2019t Reach Shore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/old.azti.es\/en\/why-better-communication-can-help-save-the-ocean\/#A_Two-Way_Dialogue\" title=\"A Two-Way Dialogue\">A Two-Way Dialogue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/old.azti.es\/en\/why-better-communication-can-help-save-the-ocean\/#Training_Scientists_to_Communicate\" title=\"Training Scientists to Communicate\">Training Scientists to Communicate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/old.azti.es\/en\/why-better-communication-can-help-save-the-ocean\/#Examples_That_Work\" title=\"Examples That Work\">Examples That Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/old.azti.es\/en\/why-better-communication-can-help-save-the-ocean\/#An_Urgent_Task\" title=\"An Urgent Task\">An Urgent Task<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"When_Science_Doesnt_Reach_Shore\"><\/span>When Science Doesn\u2019t Reach Shore<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Within the scientific community, we know a lot about the sea. We understand how currents shift, how nutrients are distributed, <a href=\"https:\/\/www.azti.es\/en\/productos\/marine-climate-change-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">what effects warming<\/a> and pollution have on ecosystems, and how different components of those ecosystems interact. But between scientific knowledge and real action \u2014 a law, a management measure, or a change in social behavior \u2014 there\u2019s a gap.<\/p>\n\n\n\n<p>That gap has much to do with <strong>how we communicate science<\/strong>. Scientists speak a technical language, full of numbers, models, and acronyms. Policymakers and managers, however, need clear, applicable messages that fit within their timeframes. And society \u2014 which ultimately feels the consequences of those decisions \u2014 needs to understand why these issues matter in daily life and how they affect them personally.<\/p>\n\n\n\n<p>If each group speaks its own language, the information gets lost along the way.<strong> No matter how rigorous marine science is, it has little impact if it\u2019s not understood or used.<\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"A_Two-Way_Dialogue\"><\/span>A Two-Way Dialogue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In our article, we propose a <strong>new model of two-way communication<\/strong>. Traditionally, scientists produce knowledge, publish it, and wait for someone to use it. But that rarely happens. We believe communication should begin at the start of the scientific process, not at the end.<\/p>\n\n\n\n<p>This means involving managers, policymakers, and citizens from the early stages of research \u2014 defining together which questions are most relevant. If a study is designed from the outset with end users in mind, the chances that its results will translate into real decisions grow enormously, because the questions are framed to seek solutions.<\/p>\n\n\n\n<p>Moreover, communication shouldn\u2019t be a one-off act (like a press release or a talk) <strong>but an ongoing process of exchange and trust<\/strong>. Scientists also need to listen \u2014 to understand the needs, conflicts, and priorities of those who make decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"850\" height=\"537\" src=\"https:\/\/www.azti.es\/wp-content\/uploads\/2025\/10\/figura1.jpg\" alt=\"Comunicar mejor la ciencia \" class=\"wp-image-43074\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/10\/figura1.jpg 850w, https:\/\/old.azti.es\/wp-content\/uploads\/2025\/10\/figura1-300x190.jpg 300w, https:\/\/old.azti.es\/wp-content\/uploads\/2025\/10\/figura1-768x485.jpg 768w, https:\/\/old.azti.es\/wp-content\/uploads\/2025\/10\/figura1-450x284.jpg 450w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption>ChatGPT Plus<br><strong>Figure 1.<\/strong> The interfaces between science and policy \u2014 and vice versa \u2014 should foster complementary collaboration among all stakeholders, actively involving society as a whole.<\/figcaption><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Training_Scientists_to_Communicate\"><\/span><strong>Training Scientists to Communicate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Communicating science isn\u2019t intuitive. It requires training and practice. Just as we learn to handle instruments or analyze data, we should also <strong>learn to explain what we do clearly, rigorously, and empathetically \u2014 while appealing to the emotions of those who will use our information or benefit from our work.<\/strong><\/p>\n\n\n\n<p>That\u2019s why we propose that communication should be part of scientific training, and that research projects should dedicate time and resources specifically to <strong>knowledge transfer. <\/strong>Communicating well is not a secondary task; it\u2019s part of scientific responsibility.<\/p>\n\n\n\n<p>Likewise, policymakers and institutions also need training to interpret scientific information wisely. Only if both worlds understand each other can we make better decisions about the ocean.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Examples_That_Work\"><\/span><strong>Examples That Work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Across Europe, there are already initiatives showing that this shift is possible: dialogue platforms between scientists and managers, educational programs, and summer schools where young researchers learn to express themselves in a clearer and more visual way.<\/p>\n\n\n\n<p>In the Basque Country, AZTI has promoted similar initiatives with great success \u2014 for example, through the <em>Escuelas Azules<\/em> (\u201cBlue Schools\u201d) program, where we use tools like comics to engage young people in an interactive way.<\/p>\n\n\n\n<p>These experiences show that investing in communication multiplies science\u2019s impact. A technical report that influences a management decision, or an article that inspires someone to change their behavior, are powerful examples of knowledge turning into action.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"850\" height=\"445\" src=\"https:\/\/www.azti.es\/wp-content\/uploads\/2025\/10\/figura2.jpg\" alt=\"comunicar mejor la ciencia \" class=\"wp-image-43077\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/10\/figura2.jpg 850w, https:\/\/old.azti.es\/wp-content\/uploads\/2025\/10\/figura2-300x157.jpg 300w, https:\/\/old.azti.es\/wp-content\/uploads\/2025\/10\/figura2-768x402.jpg 768w, https:\/\/old.azti.es\/wp-content\/uploads\/2025\/10\/figura2-450x236.jpg 450w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption><br><br><br>Figure 2. The role of social media in spreading scientific knowledge and the associated challenges.<\/figcaption><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"An_Urgent_Task\"><\/span><strong>An Urgent Task<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our work is framed within the <strong>UN Decade of Ocean Science for Sustainable Development (2021\u20132030)<\/strong>, whose goal is precisely to bring science closer to action. In this context, improving communication is not a luxury \u2014 it\u2019s a necessity.<\/p>\n\n\n\n<p>The ocean faces growing pressures: biodiversity loss, pollution, overfishing, warming, acidification. We need policies based on solid scientific evidence, but we also need an informed society that understands that protecting the sea means protecting ourselves and our health.<\/p>\n\n\n\n<p>Marine science cannot remain confined to laboratories or academic papers. It must reach offices, classrooms, and social media. Only then can we ensure that knowledge turns into real, informed decisions \u2014 decisions that help preserve the ocean for generations to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c1NGEL BORJA, researcher in Marine and Coastal Environmental Management For more than forty years, I have devoted my life to studying the sea. I\u2019ve worked on projects about pollution, biodiversity, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":43076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":[],"_tribe_ticket_has_attendee_info_fields":false},"categories":[3],"tags":[],"tax-big-challenge":[33,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Better Communication Can Help Save the Ocean - 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