{"id":43033,"date":"2025-11-17T08:00:00","date_gmt":"2025-11-17T07:00:00","guid":{"rendered":"https:\/\/www.azti.es\/?p=43033"},"modified":"2025-10-21T13:25:59","modified_gmt":"2025-10-21T11:25:59","slug":"eatrends-the-road-to-precision-nutrition","status":"publish","type":"post","link":"https:\/\/old.azti.es\/en\/eatrends-the-road-to-precision-nutrition\/","title":{"rendered":"[EATrends] Nutrition4me: The Road to Precision Nutrition"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.azti.es\/en\/team\/sonia-riesco\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SONIA RIESCO<\/strong><\/a><strong>, Researcher in the Innovation Area<\/strong><\/p>\n\n\n\n<p>Personalized nutrition is emerging as one of the major transformations shaping the future of food and health. Driven by increasing access to personal data and by consumers\u2019 growing desire to take control of their wellbeing, this trend marks a turning point: we are moving from general recommendations to <strong>tailor-made solutions<\/strong>.<\/p>\n\n\n\n<p>Science is making steady progress, validating the impact of personalized nutrition as a more effective approach to improving human health. At the same time, consumers are demanding that these innovations be backed by solid scientific evidence \u2014 a challenge for both research and industry.<\/p>\n\n\n\n<p>This is the <strong>eighth and final chapter<\/strong> of <strong>EATrends by AZTI<\/strong>, a guide that connects science, business, and society to anticipate the future of food. Eight trends that not only show where we are heading, but also invite reflection on the role of innovation in building a <strong>healthier, more sustainable, and more resilient food system<\/strong>. <a href=\"https:\/\/www.azti.es\/en\/productos\/eatrends-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find the full report here.<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_33_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/old.azti.es\/en\/eatrends-the-road-to-precision-nutrition\/#Un_mercado_en_expansion\" title=\"Un mercado en expansi\u00f3n&nbsp;\">Un mercado en expansi\u00f3n&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/old.azti.es\/en\/eatrends-the-road-to-precision-nutrition\/#A_Growing_Market\" title=\"A Growing Market\">A Growing Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/old.azti.es\/en\/eatrends-the-road-to-precision-nutrition\/#Its_Happening_Market_Signals\" title=\"It\u2019s Happening: Market Signals\">It\u2019s Happening: Market Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/old.azti.es\/en\/eatrends-the-road-to-precision-nutrition\/#Want_to_Take_a_Closer_Look_at_EATrends\" title=\"Want to Take a Closer Look at EATrends?\">Want to Take a Closer Look at EATrends?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Un_mercado_en_expansion\"><\/span><strong>Un mercado en expansi\u00f3n<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The figures speak for themselves: the European <strong>sports nutrition market<\/strong> is expected to grow by <strong>4.54 billion dollars between 2023 and 2028<\/strong>, at an annual rate of 9.6%. Beyond sports, this projection confirms the rising interest in nutritional solutions tailored to individual health and performance goals.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"A_Growing_Market\"><\/span><strong><strong>A Growing Market<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Scientific and technological advances are opening new doors for personalized nutrition:<\/p>\n\n\n\n<ul><li><strong>Omics technologies<\/strong> (genomics, metabolomics, proteomics), which provide deeper insight into the interaction between diet and health.<\/li><li><strong>Nutritional epigenetics and biohacking<\/strong>, emerging fields exploring how diet can modulate gene expression and personal performance.<\/li><li><strong>Real-time data collection and monitoring<\/strong>, enabled by wearables and digital devices that track health parameters and eating habits.<\/li><\/ul>\n\n\n\n<p>Together, these tools are helping move from expectation to reality \u2014 toward an <strong>accessible, evidence-based model of precision nutrition<\/strong>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Its_Happening_Market_Signals\"><\/span><strong><strong>It\u2019s Happening: Market Signals<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Society is showing growing interest in using diet as a tool to prevent or treat health issues, and in understanding one\u2019s own metabolism and microbiome. Yet, personalized nutrition remains <strong>more promise than reality<\/strong>, with several clear challenges ahead:<\/p>\n\n\n\n<ul><li>Concerns about <strong>data privacy<\/strong>.<\/li><li><strong>High costs<\/strong> of personalized services.<\/li><li>A need for <strong>stronger scientific evidence<\/strong> to support some current offerings.<\/li><\/ul>\n\n\n\n<p>Meanwhile, the food sector is gradually advancing with diagnostic services and tailored supplementation solutions, while tech companies are accelerating the trend with increasingly affordable <strong>at-home diagnostic kits<\/strong> that allow consumers to explore their unique biological profiles.<\/p>\n\n\n\n<h2 id=\"block-86df0d21-8f28-4250-bc90-964f0fb8f96e\"><span class=\"ez-toc-section\" id=\"Want_to_Take_a_Closer_Look_at_EATrends\"><\/span>Want to Take a Closer Look at EATrends?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n  <div id=\"descarga-azti\">\n    <img src=\"https:\/\/www.azti.es\/wp-content\/uploads\/2025\/04\/eatrends_2025.jpg\" alt=\"\" >    <div>\n      <h3>EATrends 2025. 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AZTI\" \/>\n<meta property=\"og:description\" content=\"Final entry in AZTI\u2019s EATrends series \u2014 this edition focuses on the growing potential of precision nutrition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.azti.es\/en\/eatrends-the-road-to-precision-nutrition\/\" \/>\n<meta property=\"og:site_name\" content=\"AZTI\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-17T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T11:25:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/09\/Nutricion-de-precision.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuela Abasolo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.azti.es\/#website\",\"url\":\"https:\/\/old.azti.es\/\",\"name\":\"AZTI\",\"description\":\"Centro de Investigaci\u00f3n Marina y Alimentaria\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/old.azti.es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/old.azti.es\/en\/eatrends-the-road-to-precision-nutrition\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/09\/Nutricion-de-precision.jpg\",\"contentUrl\":\"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/09\/Nutricion-de-precision.jpg\",\"width\":850,\"height\":533,\"caption\":\"Alimentaci\u00f3n y salud\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.azti.es\/en\/eatrends-the-road-to-precision-nutrition\/#webpage\",\"url\":\"https:\/\/old.azti.es\/en\/eatrends-the-road-to-precision-nutrition\/\",\"name\":\"[EATrends] Nutrition4me: The Road to Precision Nutrition - 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