{"id":41539,"date":"2025-05-28T09:12:50","date_gmt":"2025-05-28T07:12:50","guid":{"rendered":"https:\/\/www.azti.es\/tendencias-alimentarias-basadas-en-ciencia-tecnologia-y-conocimiento-del-consumidor\/"},"modified":"2025-05-28T09:33:13","modified_gmt":"2025-05-28T07:33:13","slug":"azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight","status":"publish","type":"post","link":"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/","title":{"rendered":"AZTI unveils key Food Trends driven by science, technology and consumer insight"},"content":{"rendered":"\n<ul><li>The technology centre reinforces its role as a strategic partner for businesses looking to innovate based on market insights<\/li><li>The report identifies eight major transformation areas shaping the future of the food system: climate resilience, sustainability, protein diversification, transparency, food security, oceans as a food source, personalised nutrition, and holistic well-being<\/li><li>These insights help companies clearly identify their sector-specific challenges and priorities, enabling them to shape innovation roadmaps that meet real market needs<\/li><\/ul>\n\n\n\n<p><strong>Derio, Spain \u2013 May 28, 2025<\/strong> \u2013 In a fast-changing food landscape, understanding the direction of consumer demand is no longer a competitive edge\u2014it&#8217;s a strategic imperative. Against this backdrop, AZTI, a leading research and technology centre specialising in food and marine systems, has presented its <a href=\"https:\/\/www.azti.es\/en\/productos\/eatrends-2025\/\"><em>EATrends 2025\u20132027<\/em><\/a> report at <em>Food 4 Future<\/em>, reaffirming its position as a key player in identifying and translating food trends into actionable business innovation.<\/p>\n\n\n\n<p>Since 2016, AZTI\u2019s innovation and intelligence team has been at the forefront of trend analysis, helping turn emerging signals into tangible R&amp;D opportunities. Their methodology fuses scientific and technological knowledge with a deep understanding of consumers and industry dynamics, ultimately creating solutions that are both relevant to people and profitable for businesses.<\/p>\n\n\n\n<p>\u201cTrends are not an end in themselves, but a means to innovate with purpose and impact. At AZTI, we help companies anticipate change, integrate market intelligence into their innovation processes, and remain relevant in an increasingly dynamic environment,\u201d says Sonia Riesco, Innovation Researcher at AZTI.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_33_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#EATrends_A_Framework_for_Purpose-Led_Innovation\" title=\"EATrends: A Framework for Purpose-Led Innovation\">EATrends: A Framework for Purpose-Led Innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#Science_and_Technology_Transforming_the_Future_of_Food\" title=\"Science and Technology Transforming the Future of Food\">Science and Technology Transforming the Future of Food<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#A_Strategic_Tool_for_Industry\" title=\"A Strategic Tool for Industry\">A Strategic Tool for Industry<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"EATrends_A_Framework_for_Purpose-Led_Innovation\"><\/span><strong>EATrends: A Framework for Purpose-Led Innovation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <em>EATrends<\/em> report is the result of a rigorous research process that combines macro-level megatrends with nuanced insights into consumer behaviour, food industry dynamics and scientific progress. These are today\u2019s signals that shape the food system of tomorrow, offering clear innovation priorities for the years ahead.<\/p>\n\n\n\n<p>The eight key trends highlighted in <em>EATrends 2025\u20132027<\/em> are:<\/p>\n\n\n\n<ol type=\"1\"><li><strong>Cultivating Resilience<\/strong> \u2013 Building climate-resilient food systems.<\/li><li><strong>Seeking Alternatives<\/strong> \u2013 Embracing sustainable, healthy options to reduce environmental impact and food waste.<\/li><li><strong>The Protein Batle<\/strong> \u2013 Diversifying protein sources to strike a balance between health, sustainability and sensory appeal.<\/li><li><strong>Simple and Clear<\/strong> \u2013 Transparency as a trust-building tool in an era of rising consumer scepticism.<\/li><li><strong>Food (In)Security<\/strong>\u2013 Tackling food access and affordability in a climate of price volatility.<\/li><li><strong>A Sea of Food<\/strong> \u2013 Unlocking the oceans as a strategic source of ingredients.<\/li><li><strong>Nutrition 4Me<\/strong> \u2013 Advancing personalised, data-driven nutrition.<\/li><li><strong>Feeding Wellbeing<\/strong> \u2013 Connecting diet to digestive and emotional well-being.<\/li><\/ol>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Science_and_Technology_Transforming_the_Future_of_Food\"><\/span><strong>Science and Technology Transforming the Future of Food<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A dedicated section of the <em>EATrends<\/em> report focuses on how R&amp;D is reshaping the food system, under the concept of <em>Foodture<\/em>. AZTI identifies a suite of breakthrough technologies\u2014such as biotechnology, precision fermentation, robotics, cellular agriculture and multi-omics\u2014that are revolutionising how food is produced, processed and consumed.<\/p>\n\n\n\n<p>The report also explores innovation opportunities in areas like functional ingredients, alternative proteins, biomaterial packaging, and climate-resilient crops\u2014often powered by AI, genetic engineering or microbiome research.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"A_Strategic_Tool_for_Industry\"><\/span><strong>A Strategic Tool for Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>More than just analysis, <em>EATrends<\/em> serves as a strategic tool for businesses and stakeholders across the food value chain. It helps identify innovation opportunities, mitigate risks, spot emerging market niches and develop value propositions aligned with societal shifts.<\/p>\n\n\n\n<p>\u201cAt AZTI, we believe market insight must be the foundation of any innovation strategy. <em>EATrends<\/em> is our way of enabling the sector to anticipate, adapt and future-proof itself through science and consumer understanding. By leveraging this knowledge and co-innovating with businesses, we can create solutions that genuinely address real-world market needs,\u201d concludes Riesco.<\/p>\n\n\n\n<p>Download the full <em>EATrends 2025\u20132027<\/em> report here:<\/p>\n\n\n  <div id=\"descarga-azti\">\n    <img src=\"https:\/\/www.azti.es\/wp-content\/uploads\/2025\/04\/eatrends_2025.jpg\" alt=\"\" >    <div>\n      <h3>EATrends 2025. AZTI<\/h3>\n      Fill out the form and you will receive a link to download it in your email.    <\/div>\n  <\/div>\n  <span id=\"descarga-azti-response\"><\/span>\n     \n    <form id=\"descarga-azti-form\" method=\"post\" action=\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#descarga-azti-response\">\n      <!--  -------------- Recaptcha ------------ -->\n      <input type=\"hidden\" name=\"recaptcha_response\" id=\"recaptchaResponse\">\n            <script src='https:\/\/www.google.com\/recaptcha\/api.js?render=6LeTThcpAAAAACRJM8TLCPM56FqYMzSap945U__H'><\/script>\n\t        <script>\n        grecaptcha.ready(function() {\n          grecaptcha.execute('6LeTThcpAAAAACRJM8TLCPM56FqYMzSap945U__H', {action: 'comentario'}).then(function(token) {\n            var recaptchaResponse = document.getElementById('recaptchaResponse');\n            recaptchaResponse.value = token;\n          });\n        });\n      <\/script>\n      <div>\n        <label><input type=\"text\" name=\"nombre\" value=\"\" required><span>Name*<\/span><\/label>\n        <label><input type=\"text\" name=\"apellido\" value=\"\" required><span>Surname*<\/span><\/label>\n        <label><input type=\"email\" name=\"email\" value=\"\" required><span>Email*<\/span><\/label>\n        <label><input type=\"text\" name=\"empresa\" value=\"\"><span>Company<\/span><\/label>\n        <label><input type=\"text\" name=\"cargo\" value=\"\"><span>Position<\/span><\/label>\n        <label><input type=\"text\" name=\"sector\" value=\"\"><span>Sector<\/span><\/label>\n        <label><input type=\"text\" name=\"pais\" value=\"\"><span>Country<\/span><\/label>\n        <label><input type=\"text\" name=\"provincia\" value=\"\"><span>Province<\/span><\/label>\n      <\/div>\n      <label><input id=\"azti-acepto-privacidad\" type=\"checkbox\" name=\"acepto-privacidad\" value=\"1\"> I accept the <a href='\/en\/privacy-policy\/' target='_blank'>privacy policy<\/a> .*<\/label>  \n      <label><input id=\"azti-acepto-comunicaciones\" type=\"checkbox\" name=\"acepto-comunicaciones\" value=\"1\"> I agree to receive email communications from AZTI .*<\/label>  \n      <input id=\"azti-enviar\" type=\"submit\" name=\"enviar\" value=\"Request\" disabled>\n    <\/form>\n    <script>\n\t\tjQuery(\"#descarga-azti-form > div > label > input[type=text]\").each(function(index) {\n        if(jQuery(this).val() != '') {\n          jQuery(this).parent().addClass(\"has-content\");\n        } else {\n          jQuery(this).parent().removeClass(\"has-content\");\n        }\n      });\n\t\t\n\t  jQuery(\"#descarga-azti-form > div > label > input[type=text],#descarga-azti-form > div > label > input[type=email]\").on('change', function(){\n        if(jQuery(this).val() != '') {\n          jQuery(this).parent().addClass(\"has-content\");\n        } else {\n          jQuery(this).parent().removeClass(\"has-content\");\n        }\n      });\n\t\t\n\t\t\n      const privacidad = document.getElementById(\"azti-acepto-privacidad\");\n      const comunicaciones = document.getElementById(\"azti-acepto-comunicaciones\");  \n      const enviar = document.getElementById('azti-enviar');\n      if(privacidad.checked && comunicaciones.checked) enviar.removeAttribute(\"disabled\", \"\");\n      privacidad.addEventListener(\"click\", function (event) {\n        if(privacidad.checked && comunicaciones.checked) enviar.removeAttribute(\"disabled\", \"\");\n        else enviar.setAttribute(\"disabled\", \"\");\n      }, false); \n      comunicaciones.addEventListener(\"click\", function (event) {\n        if(privacidad.checked && comunicaciones.checked) enviar.removeAttribute(\"disabled\", \"\");\n        else enviar.setAttribute(\"disabled\", \"\");\n      }, false); \n    <\/script>\n    <style>\n    #descarga-azti,\n    #descarga-azti-form {\n      font-family: Gotham, Arial;\n      width: 100%;\n      max-width: 600px;\n      margin: auto;\n    }\n\n    #descarga-azti {\n      display: flex;\n      flex-wrap: wrap;\n      gap: 10px;\n    }\n\n    #descarga-azti img {\n      width: auto;\n      max-width: 100%;\n      margin: 0 auto 20px;\n    }\n\n    #descarga-azti h3 {\n      padding-top: 0px;\n      margin-top: 0px;\n    }\n\n    @media (min-width: 500px) {\n      #descarga-azti img {\n        width: calc(40% - 10px);\n      }\n\n      #descarga-azti:has(img) div  {\n        width: calc(60% - 10px);\n      }\n    }\n\n    #descarga-azti-form > div {\n      display: flex;\n      flex-wrap: wrap;\n      gap: 10px;\n      margin-bottom: 10px;\n    }\n\n    #descarga-azti-form > div > label {\n      position: relative;\n      display: block;\n      padding: 20px 0 0 0;\n      width: 100%;\n    }\n\n    @media (min-width: 500px) {\n      #descarga-azti-form > div > label {\n        width: calc(50% - 10px);\n      }\n    }\n\n    #descarga-azti-form label *:is(input[type=text], input[type=email]) {\n      background-color: transparent;\n      border: none;\n      border-bottom: 1px solid #a7a8a7;\n      border-radius: 0;\n      height: 30px;\n      position: relative;\n      width: 100%;\n      z-index: 1;\n    }\n\n    #descarga-azti-form label *:is(input[type=text], input[type=email]) + span {\n      bottom: 5px;\n      left: 5px;\n      position: absolute;\n      transform: translate(0);\n      transform-origin: 0 0;\n      transition: transform .2s ease-in-out;\n    }\n\n    #descarga-azti-form label *:is(input[type=text], input[type=email]):focus + span,\n\t#descarga-azti-form label.has-content *:is(input[type=text], input[type=email]) + span {\n      transform: translateY(-23px) scale(.8);\n    }\n\n    #descarga-azti-form > label:has(input[type=checkbox]) {\n      font-size: 14px;\n      line-height: 16px;\n      padding: 10px 0 10px 30px;\n      width: 100%;\n      display: block;\n      position: relative;\n    }\n\n    #descarga-azti-form > input[type=submit] {\n      background-color: transparent;\n      border: 1px solid #000;\n      color: #000;\n      border-radius: 0;\n      box-shadow: none;\n      padding: 15px 45px;\n      transition: all .35s ease-in-out;\n      margin-top: 10px;\n    }\n\n    #descarga-azti-form > input[type=submit]:hover {\n      background-color: #000;\n      border: 1px solid #000;\n      color: #fff;\n    }\n\n    input[disabled] {\n      opacity: 0.5;\n      cursor: not-allowed;\n    }\n\n    #descarga-azti-form > label > input[type=\"checkbox\"] {\n      --main-color: #a7a8a7;\n      --secondary-color: #fcda01;\n      --size: 25px;\n      height: var(--size);\n      width: var(--size);\n      appearance: none;\n      outline: none;\n      background-color: transparent;\n      cursor: pointer;\n      position: relative;\n      display: inline-block;\n      border: 1px solid var(--main-color);\n      box-sizing: border-box;\n      margin: 0px 4px 0px 0px;\n      position: absolute;\n      left: 0px;\n      top: 3px;\n    }\n\n    #descarga-azti-form > label > input[type=\"checkbox\"]:before {\n      content: \"\";\n      display: block;\n      width: calc(var(--size) - 12px);\n      height: calc(var(--size) - 12px);\n      position: absolute;\n      background-color: var(--secondary-color);\n      top: 5px;\n      left: 5px;\n      transform: scale(0);\n      transition: all 0.5s;\n    }\n\n    #descarga-azti-form > label > input[type=\"checkbox\"]:checked:before {\n      transform: scale(1);\n    }\n\n    h4.azti-mensaje {\n      font-size: 24px;\n      line-height: 28px;\n\t  margin-top: 80px;\n    }\n\n    h4.error.azti-mensaje {\n      color: #000;\n\t  font-size: 22px;\n      line-height: 28px;\n\t  background-color: #fcda01;\n\t  padding: 10px;\n\t  text-align: center;\n    }\n\n#descarga-azti {\n     margin-top: 30px;\n}\n\n#descarga-azti, #descarga-azti-form {\n    margin-left: 8.3333333333%;\n    width: 83.3333333333%;\n}\n\n@media (min-width: 768px) {\n#descarga-azti, #descarga-azti-form {\n    margin-left: 16.6666666667%;\n    width: 66.6666666667%;\n}\n}\n\n@media (min-width: 992px) {\n#descarga-azti, #descarga-azti-form {\n    margin-left: 16.6666666667%;\n    width: 41.6666666667%;\n}\n}\n\n@media (min-width: 1510px) {\n#descarga-azti, #descarga-azti-form {\n    margin-left: 25%;\n    width: 33.3333333333%;\n}\n}\n\t  \n      <\/style>\n  \n","protected":false},"excerpt":{"rendered":"<p>The technology centre reinforces its role as a strategic partner for businesses looking to innovate based on market insights The report identifies eight major transformation areas shaping the future of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":[],"_tribe_ticket_has_attendee_info_fields":false},"categories":[3],"tags":[],"tax-big-challenge":[42,45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Food Trends driven by science, technology and consumer insight<\/title>\n<meta name=\"description\" content=\"AZTi&#039;s report identifies eight major transformation areas shaping the future of the food system\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food Trends driven by science, technology and consumer insight\" \/>\n<meta property=\"og:description\" content=\"AZTi&#039;s report identifies eight major transformation areas shaping the future of the food system\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/\" \/>\n<meta property=\"og:site_name\" content=\"AZTI\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T07:12:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T07:33:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/05\/eatrends_2025-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irantzu Zubiaur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.azti.es\/#website\",\"url\":\"https:\/\/old.azti.es\/\",\"name\":\"AZTI\",\"description\":\"Centro de Investigaci\u00f3n Marina y Alimentaria\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/old.azti.es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/05\/eatrends_2025-scaled.jpg\",\"contentUrl\":\"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/05\/eatrends_2025-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"eatrends_2025\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#webpage\",\"url\":\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/\",\"name\":\"Food Trends driven by science, technology and consumer insight\",\"isPartOf\":{\"@id\":\"https:\/\/old.azti.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#primaryimage\"},\"datePublished\":\"2025-05-28T07:12:50+00:00\",\"dateModified\":\"2025-05-28T07:33:13+00:00\",\"author\":{\"@id\":\"https:\/\/old.azti.es\/#\/schema\/person\/30eefd05fc72f0713921c022db300e43\"},\"description\":\"AZTi's report identifies eight major transformation areas shaping the future of the food system\",\"breadcrumb\":{\"@id\":\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/old.azti.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AZTI unveils key Food Trends driven by science, technology and consumer insight\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/old.azti.es\/#\/schema\/person\/30eefd05fc72f0713921c022db300e43\",\"name\":\"Irantzu Zubiaur\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/old.azti.es\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ca8e5396f45225b8efed7875b3df8ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ca8e5396f45225b8efed7875b3df8ec?s=96&d=mm&r=g\",\"caption\":\"Irantzu Zubiaur\"},\"url\":\"https:\/\/old.azti.es\/en\/author\/irantzu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Food Trends driven by science, technology and consumer insight","description":"AZTi's report identifies eight major transformation areas shaping the future of the food system","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/","og_locale":"en_US","og_type":"article","og_title":"Food Trends driven by science, technology and consumer insight","og_description":"AZTi's report identifies eight major transformation areas shaping the future of the food system","og_url":"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/","og_site_name":"AZTI","article_published_time":"2025-05-28T07:12:50+00:00","article_modified_time":"2025-05-28T07:33:13+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/05\/eatrends_2025-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Irantzu Zubiaur","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/old.azti.es\/#website","url":"https:\/\/old.azti.es\/","name":"AZTI","description":"Centro de Investigaci\u00f3n Marina y Alimentaria","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.azti.es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#primaryimage","inLanguage":"en-US","url":"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/05\/eatrends_2025-scaled.jpg","contentUrl":"https:\/\/old.azti.es\/wp-content\/uploads\/2025\/05\/eatrends_2025-scaled.jpg","width":2560,"height":1707,"caption":"eatrends_2025"},{"@type":"WebPage","@id":"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#webpage","url":"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/","name":"Food Trends driven by science, technology and consumer insight","isPartOf":{"@id":"https:\/\/old.azti.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#primaryimage"},"datePublished":"2025-05-28T07:12:50+00:00","dateModified":"2025-05-28T07:33:13+00:00","author":{"@id":"https:\/\/old.azti.es\/#\/schema\/person\/30eefd05fc72f0713921c022db300e43"},"description":"AZTi's report identifies eight major transformation areas shaping the future of the food system","breadcrumb":{"@id":"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/old.azti.es\/en\/azti-unveils-key-food-trends-driven-by-science-technology-and-consumer-insight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/old.azti.es\/en\/"},{"@type":"ListItem","position":2,"name":"AZTI unveils key Food Trends driven by science, technology and consumer insight"}]},{"@type":"Person","@id":"https:\/\/old.azti.es\/#\/schema\/person\/30eefd05fc72f0713921c022db300e43","name":"Irantzu Zubiaur","image":{"@type":"ImageObject","@id":"https:\/\/old.azti.es\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/0ca8e5396f45225b8efed7875b3df8ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ca8e5396f45225b8efed7875b3df8ec?s=96&d=mm&r=g","caption":"Irantzu Zubiaur"},"url":"https:\/\/old.azti.es\/en\/author\/irantzu\/"}]}},"_links":{"self":[{"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/posts\/41539"}],"collection":[{"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/comments?post=41539"}],"version-history":[{"count":3,"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/posts\/41539\/revisions"}],"predecessor-version":[{"id":41548,"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/posts\/41539\/revisions\/41548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/media\/41544"}],"wp:attachment":[{"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/media?parent=41539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/categories?post=41539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/tags?post=41539"},{"taxonomy":"tax-big-challenge","embeddable":true,"href":"https:\/\/old.azti.es\/en\/wp-json\/wp\/v2\/tax-big-challenge?post=41539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}