{"id":29597,"date":"2022-07-01T11:20:43","date_gmt":"2022-07-01T09:20:43","guid":{"rendered":"https:\/\/www.azti.es\/retos-y-perspectivas-de-futuro-del-sector-agroalimentario\/"},"modified":"2022-07-14T17:26:09","modified_gmt":"2022-07-14T15:26:09","slug":"challenges-and-future-perspectives-for-the-future-of-the-food-agri-food-sector","status":"publish","type":"post","link":"https:\/\/old.azti.es\/en\/challenges-and-future-perspectives-for-the-future-of-the-food-agri-food-sector\/","title":{"rendered":"Challenges and future perspectives for the agri-food sector"},"content":{"rendered":"\n<p>In an interview with Noticias de Gipuzkoa, which we reproduce here in its entirety, we chatted with I\u00f1igo Mart\u00ednez de Mara\u00f1\u00f3n, Technological Director of AZTI and Coordinator of <a href=\"https:\/\/www.brta.eus\/en\/home\" target=\"_blank\" rel=\"noreferrer noopener\">BRTA<\/a>&#8216;s Healthy Food Strategic Agenda, about the challenges facing the food sector and the future of the agri-food sector.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_33_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/old.azti.es\/en\/challenges-and-future-perspectives-for-the-future-of-the-food-agri-food-sector\/#Give_us_some_context_what_are_the_main_challenges_in_the_food_and_agriculture_sector_today\" title=\"Give us some context, what are the main challenges in the food and agriculture sector today?\">Give us some context, what are the main challenges in the food and agriculture sector today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/old.azti.es\/en\/challenges-and-future-perspectives-for-the-future-of-the-food-agri-food-sector\/#What_steps_do_BRTA_believe_should_be_taken_to_tackle_the_challenges_facing_the_sector\" title=\"What steps do BRTA believe should be taken to tackle the challenges facing the sector?\">What steps do BRTA believe should be taken to tackle the challenges facing the sector?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/old.azti.es\/en\/challenges-and-future-perspectives-for-the-future-of-the-food-agri-food-sector\/#What_are_the_roles_of_business_and_consumers_in_changing_the_industry_model_Can_citizens_play_a_role_by_changing_their_eating_habits\" title=\"What are the roles of business and consumers in changing the industry model? Can citizens play a role by changing their eating habits?\">What are the roles of business and consumers in changing the industry model? Can citizens play a role by changing their eating habits?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/old.azti.es\/en\/challenges-and-future-perspectives-for-the-future-of-the-food-agri-food-sector\/#On_a_social_level_what_food_trends_are_catching_on_with_consumers_Are_they_healthy_trends\" title=\"On a social level, what food trends are catching on with consumers? Are they healthy trends?\">On a social level, what food trends are catching on with consumers? Are they healthy trends?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/old.azti.es\/en\/challenges-and-future-perspectives-for-the-future-of-the-food-agri-food-sector\/#What_food_technology_innovation_projects_are_being_developed_at_BRTA_at_the_moment\" title=\"What food technology innovation projects are being developed at BRTA at the moment?\">What food technology innovation projects are being developed at BRTA at the moment?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/old.azti.es\/en\/challenges-and-future-perspectives-for-the-future-of-the-food-agri-food-sector\/#AZTI_recently_organised_the_Food_4_Future_international_forum_at_the_BEC_a_leading_event_in_technological_innovation_for_the_food_sector_What_new_developments_would_you_highlight_among_the_innovations_presented_this_year_at_the_event\" title=\"AZTI recently organised the Food 4 Future international forum at the BEC, a leading event in technological innovation for the food sector. What new developments would you highlight among the innovations presented this year at the event?\">AZTI recently organised the Food 4 Future international forum at the BEC, a leading event in technological innovation for the food sector. What new developments would you highlight among the innovations presented this year at the event?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/old.azti.es\/en\/challenges-and-future-perspectives-for-the-future-of-the-food-agri-food-sector\/#How_do_you_think_the_food_industry_will_change_over_the_next_fifteen_years\" title=\"How do you think the food industry will change over the next fifteen years?\">How do you think the food industry will change over the next fifteen years?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"block-813ef6c5-9a3d-4130-9c7e-dc9aa6e2dbd5\"><span class=\"ez-toc-section\" id=\"Give_us_some_context_what_are_the_main_challenges_in_the_food_and_agriculture_sector_today\"><\/span><strong>Give us some context, what are the main challenges in the food and agriculture sector today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-a504d7d8-d54f-4e76-8309-a71d72fd0fc5\">The main challenge for the food sector is to respond to a growing world population expected to reach 9 billion people by 2050. Global population growth coupled with increased purchasing power in new economies and specific population segments, in addition to the limited availability of traditional or current resources, may lead to higher social inequalities. On the other hand, the climate crisis will impact on the availability of these resources and may lead to resource depletion and competition, increasing prices for raw materials and derived foodstuffs. In turn, this crisis could be aggravated by the appearance of emerging risks that could affect, among others, food production and food security. In the same way, the impact of the war in Ukraine is causing a similar tension in the short term that is compromising the supply of certain food raw materials, and therefore making them more expensive, as well as major uncertainties throughout the food chain.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_steps_do_BRTA_believe_should_be_taken_to_tackle_the_challenges_facing_the_sector\"><\/span>What steps do BRTA believe should be taken to tackle the challenges facing the sector?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-73bf4e0d-84a9-459d-8f14-4e1ed1d4eb79\">In order to meet these challenges, it is necessary, among other things, to optimise the use of existing resources by improving the efficiency or yield of the use of raw materials, from the raw material source to the consumer, in order to reduce waste along the entire food chain. With this optimisation and the recovery of those unused raw material fractions and their food derivatives, the pressure on current food sources can be reduced to a certain level. However, this will not be enough to balance global population growth and the reduction, due to climate change, of current food production resources, so new ways of producing ingredients and foods and ensuring that these products are safe, healthy and sustainable will be required.<\/p>\n\n\n\n<h2 id=\"block-7f8d08ee-ab11-47e8-8997-e324cc1fd678\"><span class=\"ez-toc-section\" id=\"What_are_the_roles_of_business_and_consumers_in_changing_the_industry_model_Can_citizens_play_a_role_by_changing_their_eating_habits\"><\/span><strong>What are the roles of business and consumers in changing the industry model? Can citizens play a role by changing their eating habits?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-02d4f797-b150-4f12-aafc-71e3c3c6785d\">In order to ensure healthy and sustainable food, the whole food chain must be involved, not only the companies in the chain itself but also the consumer (last link in the food chain) as well as other companies and entities that interact along the food chain (e.g. technology suppliers, industry and health-related entities, \u2026 ). Given that a significant part of food waste is produced at home,<a href=\"https:\/\/www.azti.es\/en\/awareness-raising-and-solution-seeking-to-fight-food-waste\/\" target=\"_blank\" rel=\"noreferrer noopener\"> awareness and commitment of each person to contribute to the sustainability of the food chain<\/a> is very relevant, and therefore, people in their different roles (consumer, educator, \u2026), must adapt or change their habits to make a healthy and sustainable society.<\/p>\n\n\n\n<h2 id=\"block-374be741-1ddd-42f4-95ad-3f8f54dec133\"><span class=\"ez-toc-section\" id=\"On_a_social_level_what_food_trends_are_catching_on_with_consumers_Are_they_healthy_trends\"><\/span><strong>On a social level, what food trends are catching on with consumers? Are they healthy trends?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-3c6bbfe7-d095-4a6c-a438-ab75a4bdd1c3\">Responsible and ethical consumption has become part of many people&#8217;s lifestyle, image and personal fulfilment, and it is one of the <a href=\"https:\/\/www.azti.es\/aztinnova\/en\/informe\/eatrends-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">food trends<\/a> identified. This is reflected in a higher demand for local, less processed products with a smaller environmental footprint and, especially, in the demand for new alternatives for animal protein. Health care and physical and mental wellbeing is also emerging as one of the most powerful trends influencing consumers&#8217; daily behaviour, with a more proactive and preventive approach, linked to the desire to live longer and better. It is clear that there is a progress towards personalised nutrition that is undoubtedly being supported by the very rapid advances in science and technology. Finally, in a context where consumption opportunities are becoming more flexible, the boundaries between the physical and digital worlds are blurring, with innovative and intelligent solutions being incorporated to improve and personalise the shopping and consumption experience. Practical solutions are being explored to simplify our lives, which does not have to be incompatible with health. In fact, the food industry is innovating for convenience products (snacks, ready meals, \u2026) with better and healthier nutritional profiles.<\/p>\n\n\n\n<div id=\"block-326b1a7a-30ce-42be-adbe-aec03d43aa41\" class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/www.azti.es\/wp-content\/uploads\/2022\/06\/inigo_martinez_maranon_azti-1.jpg\" alt=\"inigo_martinez_maranon_azti\"\/><figcaption><em>I\u00f1igo Mart\u00ednez de Mara\u00f1\u00f3n, Director Tecnol\u00f3gico de AZTI y Coordinador de la Agenda Estrat\u00e9gica de Alimentaci\u00f3n Saludable de BRTA<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h2 id=\"block-11acb5ef-8ce5-43b4-97d3-c5e4b3c1f118\"><span class=\"ez-toc-section\" id=\"What_food_technology_innovation_projects_are_being_developed_at_BRTA_at_the_moment\"><\/span><strong>What food technology innovation projects are being developed at BRTA at the moment?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-576dbfb7-0977-4a22-a8eb-6c28976fbb85\">BRTA (Basque Research and Technology Alliance) has just defined a strategic R&amp;D agenda in the field of Healthy Food, an agenda that has been defined with the participation of eight BRTA centres. This agenda has identified three major technological challenges in the field of healthy food: <em>Safe ingredients and food<\/em>, a challenge in which safer transformation processes and the development of rapid systems for detecting hazards and risks will be addressed; <em>Ingredients and food with nutritional and healthy properties<\/em>, a challenge that includes agro-livestock and aquaculture production aimed at improving the nutritional composition or healthy compounds, obtaining new ingredients for the development of products that guarantee a healthy diet, and the development of healthy foods aimed at the general and specific population;<em> Personalised nutrition<\/em> for active ageing, a challenge aimed at habits and needs for personalised healthy eating as well as precision nutrition based on omics technologies and data analytics.<\/p>\n\n\n\n<h2 id=\"block-67069ad0-649c-4459-a56d-7c0539c38125\"><span class=\"ez-toc-section\" id=\"AZTI_recently_organised_the_Food_4_Future_international_forum_at_the_BEC_a_leading_event_in_technological_innovation_for_the_food_sector_What_new_developments_would_you_highlight_among_the_innovations_presented_this_year_at_the_event\"><\/span><strong>AZTI recently organised the Food 4 Future international forum at the BEC, a leading event in technological innovation for the food sector. What new developments would you highlight among the innovations presented this year at the event?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-56a45f80-e635-493a-bc72-e9b6033ce378\">The latest trends, solutions and technologies for innovation in the entire food value chain were presented thanks to the participation of international professionals and experts in the field of science, technology and industry (start-ups and consolidated companies). The innovations and advances presented at <a href=\"https:\/\/www.expofoodtech.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food4Future<\/a> covered the major challenges of the food chain: sustainability, healthy eating and the 4.0 transformation or digitalisation of the chain. Therefore, trends and solutions in the field of food waste, new protein sources, biotechnology (e.g. cell culture, \u2026) and precision nutrition as an opportunity for new food of the future, the digitisation of the food chain through the capture (e.g. sensors, \u2026) and smart data analysis as an opportunity to ensure full traceability and make the entire value chain more sustainable, gastronomy as a source of inspiration for the food industry, \u2026 have been discussed and presented.<\/p>\n\n\n\n<h2 id=\"block-b110384b-936a-4a26-9c81-3ad1a8c90a30\"><span class=\"ez-toc-section\" id=\"How_do_you_think_the_food_industry_will_change_over_the_next_fifteen_years\"><\/span><strong>How do you think the food industry will change over the next fifteen years?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-c5f14b54-fa8c-432b-94ed-fd9bc75bf71c\">The food industry, and in general all the companies in the food chain, will be digitalised and the different players in the chain will be able to have, in real time, digital traceability that guarantees safety, confidence and sustainability of food, more efficiency, agility and versatility in operations that integrate the entire business of companies (all the processes or departments of the companies), better adaptation to the changing needs of the market or customers (e.g. consumer), etc. This digital transition carried out by the chain will also be a support, together with the knowledge and different solutions that are being developed in R&amp;D centres (e.g. BRTA) and in new technology-based companies, to ensure sustainable and healthy food that meets the general and particular needs (personalisation) of consumers, who will have a longer life expectancy thanks, among others, to the prevention of food-related diseases, to the advances that will have been made in the field of health and finally to a more aware population with healthier habits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an interview with Noticias de Gipuzkoa, which we reproduce here in its entirety, we chatted with I\u00f1igo Mart\u00ednez de Mara\u00f1\u00f3n, Technological Director of AZTI and Coordinator of BRTA&#8216;s Healthy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":[],"_tribe_ticket_has_attendee_info_fields":false},"categories":[3],"tags":[],"tax-big-challenge":[42,45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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