{"id":23829,"date":"2021-06-22T16:53:38","date_gmt":"2021-06-22T14:53:38","guid":{"rendered":"https:\/\/www.azti.es\/campos-de-aplicacion\/consumer-behaviour\/inteligencia-competitiva\/"},"modified":"2021-07-28T13:38:25","modified_gmt":"2021-07-28T11:38:25","slug":"competitive-intelligence","status":"publish","type":"application_field","link":"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/competitive-intelligence\/","title":{"rendered":"Competitive intelligence"},"content":{"rendered":"\n<div class=\"two-columns-content\">\n    <div class=\"two-columns-content-left\">\n        \n<div class=\"wp-block-azti-two-columns-content\"><h1>Competitive intelligence<\/h1>\n<p class=\"has-medium-font-size\">We provide knowledge of the surroundings and our vision on opportunity scenarios for innovation and the food business<\/p>\n\n\n\n<p>In the ever-changing complex surroundings that we move in, we connect the scientific-technological world with business reality and the environment of change, generating knowledge on the impact to business and society.<\/p>\n\n\n\n<p>We develop a\u00a0<strong>competitive intelligence<\/strong>\u00a0activity that enables us to act upon changes in the environment and consumption habits. We compile the relevant external information to\u00a0<strong>anticipate the threats and opportunities\u00a0<\/strong>in the competitive environment of our customers, providing them with value in market niches and new business opportunities.<\/p>\n\n\n\n<p>We drive the company to change, to differentiate itself and to identify new business opportunities that:<\/p>\n\n\n\n<ul><li>Facilitates strategic decision-making based on facts and data: reacting to the changing environment.<\/li><li>Anticipates future scenarios.<\/li><li>Drives change, and action.<\/li><li>Focusses on strategy, based on good knowledge management.<\/li><li>Adds value to the company\u2019s products\/services.<\/li><\/ul>\n<\/div>\n    <\/div>\n    <div class=\"two-columns-content-right\">\n        <div class=\"related-members\">\n                    <\/div>\n            <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We provide knowledge of the surroundings and our vision on opportunity scenarios for innovation and the food business<\/p>\n","protected":false},"author":2,"featured_media":23013,"parent":1377,"menu_order":0,"template":"","contexts":[221],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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