{"id":1377,"date":"2018-12-20T13:14:14","date_gmt":"2018-12-20T12:14:14","guid":{"rendered":"https:\/\/www.azti.es\/campos-de-aplicacion\/comportamiento-del-consumidor\/"},"modified":"2022-02-05T12:46:23","modified_gmt":"2022-02-05T11:46:23","slug":"consumer-behaviour","status":"publish","type":"application_field","link":"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/","title":{"rendered":"Consumer behaviour"},"content":{"rendered":"\n\n<!-- **********************************************\n     ************* PAGE HEADER - DEFAULT ************ \n     ********************************************** -->\n    <header class=\"page-header page-header-full-background \">\n        <div class=\"page-header-background\">\n                            \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti-1200x592.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti-2400x1183.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti-992x489.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti-1984x978.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti-768x379.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti-1536x757.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti-450x222.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti-900x444.jpg 2x\"\/>\n                                    <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti-1200x592.jpg\" alt=\"consumo sostenible\" title=\"persona-decidiendo-dos-manzanas-comportamiento-del-consumidor-azti\"\/>\n                            <\/picture>\n            \n                    <\/div>\n        <div>\n            <div class=\"page-header-body\">\n                <div>\n                    \n    <nav class=\"breadcrumb\">\n        <ul>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\">Inicio<\/a>\n                                    <\/li>\n                            <li class=\"\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/research-areas\/\">Campos de aplicaci\u00f3n<\/a>\n                                    <\/li>\n                            <li class=\"current\">\n                                            <a href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/\">Consumer behaviour<\/a>\n                                    <\/li>\n                    <\/ul> \n    <\/nav>\n                    <div class=\"title-wrapper\">\n                        <h1 class=\"h1\">Consumer behaviour<\/h1>\n\n                        \n                            <div class=\"post-date-categories\">\n                                \n    <nav class=\"category-list\">\n        <ul>\n                            <li>\n                    <a href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/sensory-analysis\/\">Sensory analysis<\/a>                <\/li>\n                            <li>\n                    <a href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/neuromarketing\/\">Neuromarketing and the study of consumer behaviour<\/a>                <\/li>\n                            <li>\n                    <a href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/collaborative-innovation\/\">Collaborative innovation<\/a>                <\/li>\n                            <li>\n                    <a href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/food-trends\/\">Identification of food trends<\/a>                <\/li>\n                            <li>\n                    <a href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/technological-surveillance\/\">Technological Surveillance<\/a>                <\/li>\n                    <\/ul> \n    <\/nav>\n                            <\/div>\n                        \n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/header>\n\n                        <div class=\"page-header-description\">\n                <p>We work to <strong>understand and anticipate the demands of the market and consumers<\/strong>. We innovate in methodologies and technologies that enable us to define the business strategy and the innovation processes of products, services and marketing of food companies. With our services, <strong>companies increase the value and differentiation of their products and services, connect with the consumer<\/strong> and, in short, innovate more quickly, effectively and sustainably, addressing current demands and anticipating those of the future.<\/p>            <\/div>\n            \n    <!-- **********************************************\n     ****** PAGE HEADER - REDUCED ***********\n     ********************************************** -->\n\n\n\n                        <picture class=\"image fullsize has-parallax-zoom\">\n                                    <source media=\"(min-width: 1801px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-2400x940.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-2400x940.jpg 2x\"\/>\n                    <source media=\"(min-width: 1201px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-1800x705.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-2400x940.jpg 2x\"\/>\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-1200x470.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-2400x940.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-992x389.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-1984x777.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-768x301.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-1536x602.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-450x176.jpg, https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti-900x353.jpg 2x\"\/>\n                                    <img class=\"animation animation-parallax-zoom\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2018\/12\/persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti.jpg\" alt=\"an\u00e1lisis sensorial\" title=\"persona-testando-alimentos-cientificos-integridad-seguridad-alimentaria-azti\"\/>\n                            <\/picture>\n            \n\n\n\n<div class=\"two-columns-content\">\n    <div class=\"two-columns-content-left\">\n        \n<div class=\"wp-block-azti-two-columns-content\">\n<blockquote class=\"wp-block-quote\"><p>A new approach that connects with the consumers from the beginning and enables R&amp;D and Innovation to be addressed more efficiently and profitably<\/p><\/blockquote>\n\n\n\n<p>Focusing on the user-consumer, we are aware of their current and future demands through <strong>tendencies<\/strong>. By means of <strong>business intelligence<\/strong>, we identify market niches and business opportunities. All of this is passed on to the company, which we accompany with our <strong>technical expertise <\/strong>on its path to generating solutions aligned with market requirements.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_33_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/#Competitive_Intelligence\" title=\"Competitive Intelligence\">Competitive Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/#Technological_Surveillance\" title=\"Technological Surveillance\">Technological Surveillance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/#Identification_of_trends_and_application_in_innovation\" title=\"Identification of trends and application in innovation\">Identification of trends and application in innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/#Collaborative_innovation_from_the_user\" title=\"Collaborative innovation from the user\">Collaborative innovation from the user<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/#Neuromarketing_understanding_consumer_behaviour\" title=\"Neuromarketing: understanding consumer behaviour\">Neuromarketing: understanding consumer behaviour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/#Sensory_analysis_consumer_studies\" title=\"Sensory analysis: consumer studies\">Sensory analysis: consumer studies<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Competitive_Intelligence\"><\/span>Competitive Intelligence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">We drive the company towards change, differentiating it and identifying new business opportunities<\/p>\n\n\n\n<p>We develop a <strong>competitive intelligence<\/strong> activity that enables us to act upon changes in the environment and consumption habits. We compile the relevant external information to <strong>anticipate the threats and opportunities <\/strong>in the competitive environment of our customers, providing them with value in market niches and new business opportunities.<\/p>\n\n\n\n\n\n<div class=\"link-list\">\n    \n<a  href=\"https:\/\/www.azti.es\/en\/research-areas\/consumer-behaviour\/competitive-intelligence\/\" \n    class=\"button button-filled \"\n    target=\"_blank\"\n    data-form-id=\"\"\n        >\n        Competitive Intelligence\n    \n    \n    \n    \n    \n    \n<\/a><\/div>\n\n\n<h2><span class=\"ez-toc-section\" id=\"Technological_Surveillance\"><\/span>Technological Surveillance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">We monitor the relevant information so that companies are up to date <\/p>\n\n\n\n<p>We have a permanent and organised <strong>monitoring process of technology, standards and regulations, products and market, competitors<\/strong>, etc. which leads to the adaptation of the product to the consumer&#8217;s wishes. We turn this information into knowledge for the decision-making of our customers.<\/p>\n\n\n\n\n\n<div class=\"link-list\">\n    \n<a  href=\"https:\/\/www.azti.es\/en\/research-areas\/consumer-behaviour\/technological-surveillance\/\" \n    class=\"button button-filled \"\n    target=\"_blank\"\n    data-form-id=\"\"\n        >\n        Technological Surveillance\n    \n    \n    \n    \n    \n    \n<\/a><\/div>\n\n\n<h2><span class=\"ez-toc-section\" id=\"Identification_of_trends_and_application_in_innovation\"><\/span>Identification of trends and application in innovation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">We are up to date on the new needs and expectations of consumers<\/p>\n\n\n\n<p>We are constantly <strong>identifying, studying and monitoring the current and future consumption trends <\/strong>with an impact on food. Therefore, we are up to date on the new needs and expectations of consumers.<\/p>\n\n\n\n<p>We train companies to use this knowledge for the generation of <strong>innovative solutions<\/strong> aligned with consumer demands.<\/p>\n\n\n\n\n\n<div class=\"link-list\">\n    \n<a  href=\"https:\/\/www.azti.es\/en\/contexts\/trends\/\" \n    class=\"button button-filled \"\n    target=\"_blank\"\n    data-form-id=\"\"\n        >\n        Trends\n    \n    \n    \n    \n    \n    \n<\/a><\/div>\n\n\n<h2><span class=\"ez-toc-section\" id=\"Collaborative_innovation_from_the_user\"><\/span>Collaborative innovation from the user<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We integrate companies and consumers in creative joint innovation ecosystems to provide solutions<\/p>\n\n\n\n<p>We involve the user (company and\/or consumer) in R&amp;D and Innovation activity from the outset in order to accelerate innovation. Faster, more efficient and sustainable <strong>joint innovation<\/strong> that offers solutions to the user.<\/p>\n\n\n\n\n\n<div class=\"link-list\">\n    \n<a  href=\"https:\/\/www.azti.es\/en\/research-areas\/consumer-behaviour\/collaborative-innovation\/\" \n    class=\"button button-filled \"\n    target=\"_blank\"\n    data-form-id=\"\"\n        >\n        Collaborative innovation\n    \n    \n    \n    \n    \n    \n<\/a><\/div>\n\n\n<h2><span class=\"ez-toc-section\" id=\"Neuromarketing_understanding_consumer_behaviour\"><\/span>Neuromarketing: understanding consumer behaviour<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">From food-related feelings to emotions for the design of new products and communication actions.<\/p>\n\n\n\n<p>At AZTI we have the latest neuromarketing technologies with equipment for facial expression recognition, eye tracking and devices for measuring physiological parameters such as heart rate or skin sweating (GSR). The operation of our equipment has been validated in our laboratory using reference methodologies.<\/p>\n\n\n\n\n\n<div class=\"link-list\">\n    \n<a  href=\"https:\/\/www.azti.es\/en\/research-areas\/consumer-behaviour\/neuromarketing\/\" \n    class=\"button button-filled \"\n    target=\"_blank\"\n    data-form-id=\"\"\n        >\n        Neuromarketing\n    \n    \n    \n    \n    \n    \n<\/a><\/div>\n\n\n<h2><span class=\"ez-toc-section\" id=\"Sensory_analysis_consumer_studies\"><\/span>Sensory analysis: consumer studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Building on consumer and user preferences<\/p>\n\n\n\n<p>Sensory analysis is an essential tool in the design of the food of the future adapted to the specific nutritional, sensory and emotional needs of each person, and in accordance with sustainable development principles. We have a <strong>sensory laboratory with the most advanced sensory analysis methods<\/strong>, as well as the statistical tools necessary to conduct research in the consumer field.<\/p>\n\n\n\n<p>We work with <strong>expert panelists, restaurateur and consumer panels<\/strong>, to conduct different research aimed at the needs of companies in the fields of quality, innovation, sales or marketing.<\/p>\n\n\n\n\n\n<div class=\"link-list\">\n    \n<a  href=\"https:\/\/www.azti.es\/en\/research-areas\/consumer-behaviour\/sensory-analysis\/\" \n    class=\"button button-filled \"\n    target=\"_blank\"\n    data-form-id=\"\"\n        >\n        Sensory analysis\n    \n    \n    \n    \n    \n    \n<\/a><\/div><\/div>\n    <\/div>\n    <div class=\"two-columns-content-right\">\n        <div class=\"related-members\">\n              \n\n    <article class=\"member \">\n    <div class=\"member-inner\">\n        <div class=\"member-info\">\n            <figure>\n                                    \n                        <picture class=\"image small\">  \n                <source srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2022\/05\/sriesco.jpg\"\/>\n                <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2022\/05\/sriesco.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2022\/05\/sriesco.jpg\" alt=\"Sonia Riesco AZTI\" title=\"sriesco\"\/>\n            <\/picture>\n            \n                   \n            <\/figure>\n            <header>\n                                    <h6><a href=\"https:\/\/old.azti.es\/en\/team\/sonia-riesco\/\">Sonia Riesco<\/a><\/h6>\n                                <p>Competitive Intelligence and Trend Identification Coordinator<\/p>\n                <!--<a href=\"mailto:sriesco@azti.es\">sriesco@azti.es<\/a>-->\n                            <\/header>\n        <\/div>\n    <\/div>\n<\/article>\n\n  \n\n    <article class=\"member \">\n    <div class=\"member-inner\">\n        <div class=\"member-info\">\n            <figure>\n                                    \n                        <picture class=\"image small\">  \n                <source srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2022\/05\/sroca.jpg\"\/>\n                <img class=\"\" src=\"https:\/\/old.azti.es\/wp-content\/uploads\/2022\/05\/sroca.jpg\" srcset=\"https:\/\/old.azti.es\/wp-content\/uploads\/2022\/05\/sroca.jpg\" alt=\"Sofia Roca AZTI\" title=\"sroca\"\/>\n            <\/picture>\n            \n                   \n            <\/figure>\n            <header>\n                                    <h6><a href=\"https:\/\/old.azti.es\/en\/team\/sofia-roca-ruiz\/\">Sof\u00eda Roca<\/a><\/h6>\n                                <p>Consumer Behaviour Studies Coordinator<\/p>\n                <!--<a href=\"mailto:sroca@azti.es\">sroca@azti.es<\/a>-->\n                            <\/header>\n        <\/div>\n    <\/div>\n<\/article>\n\n\n<a  href=\"https:\/\/old.azti.es\/equipo\" \n    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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1772,"parent":0,"menu_order":1,"template":"","contexts":[220,221,218,223,222,219],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer behaviour | AZTI<\/title>\n<meta name=\"description\" content=\"Innovate in methodologies and technologies to define the business strategy and the innovation processes for food companies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.azti.es\/en\/research-areas\/consumer-behaviour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer behaviour | AZTI\" \/>\n<meta property=\"og:description\" content=\"Innovate in methodologies and 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